We’ve all seen the little Green Bar with the letters ‘HTTPS’ when going to a website. And I’m sure you know it’s good to see this (for your security, that is), but did you know that it’s more important than ever?
HTTPS used to be reserved for eCommerce sites, banks and large companies that need a lot of sensitive or valuable information about you. Now everyone, even the little shop down the road, can benefit from moving to a SSL Certified connection.
Even if you don’t ask customers for information, it’s a great idea!
A lot of websites take information automatically
Thanks to WordPress (and other CMS-based sites), GeoLocation and email marketing campaigns, there are so many things on your website that might take information (like an IP address or purchasing information) without you realising.
While it might not look important, some of this information can be used by those ‘Black Hats’ to attack people or websites. Having your website secured with HTTPS can save your customers and your brand a lot of trouble down the road
Search Engines (especially Google) love it
It’s been a few years now, but Google added a small update to their search algorithm to find websites with the HTTPS prefix in their web address. It started as a small boost when it rolled out, but has become more important over the last few years.
Simply adding a SSL Certificate to your website isn’t going to make your website hit first position, but when you compare a site with HTTPS against a site with HTTP that are relatively the same, the HTTPS site is going to outrank the competition.
Your customers know what it means (kind of)
I mean, it’s 2017, everyone knows how to use a computer or phone and look at web pages, and everyone knows that seeing the Green Bar, the ‘Secure’ Padlock and HTTPS means that your website is:
- Completely safe for them to use
- Definitely YOUR website (not a fake website to steal peoples information)
If there’s 1 reason I can think of to get a SSL certificate and enable HTTPS, it’s this. Keeping your customers happy and showing them you care about THEIR information is always a step in the right direction.
While you and your customers may not know exactly how HTTPS works, simply knowing it’s good for your site is more than enough (want to read the nitty-gritty? Get a complete run-down here).
Installing a SSL certificate and making sure your website only shows HTTPS can look fairly simple, but there are quite a few ‘Tech Steps’ to setting everything up and making sure your system is running properly, so take your time and talk to your host to see if they can help.
Incorrectly adding HTTPS can cause issues with:
- how your website is seen by users
- false security (insecure items still part of the site)
- SEO Ranking penalties
If you’re not sure what you’re doing or just want an experienced team to get your website on the right track, Contact Us today and we’ll be glad to help.